Top 5 Social Apps Performance in Guatemala Q2 2022

In Q2 2022, the top 5 social apps in Guatemala displayed diverse trends across weekly downloads, revenue, and active users. Here’s a closer look at the performance of TikTok, Facebook Lite, Instagram, Likee - Short Video Community, and X. Data from Sensor Tower reveals key insights into their performance.

TikTok saw its weekly revenue peaking at around $5.4K in the last week of May. Weekly downloads fluctuated, reaching a high of approximately 207K in mid-June, while weekly active users steadily increased from 1.46M at the beginning of the quarter to 1.84M by the end.

Facebook Lite experienced a varied revenue trend, peaking at $2.1K in early May. Downloads showed a similar pattern, with a high of about 136K in mid-April. Active users saw a consistent rise, starting at 6.1M and reaching 6.5M by the end of June.

Instagram had a modest revenue performance, peaking at $73 in the last week of May. Downloads were robust, peaking at approximately 110K in late May. Active users remained relatively stable, fluctuating around 2.6M throughout the quarter.

Likee - Short Video Community showed steady revenue, peaking at $78 in mid-June. Downloads maintained a stable trend, with a slight peak at around 23K in late March. Active users hovered around 273K, showing minor fluctuations throughout the quarter.

X had a relatively low revenue, peaking at $12 in early April. Downloads spiked significantly to about 49K in mid-June. Active users saw a gradual increase from 585K at the start of the quarter to 644K by late June.

These insights are derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.